advantages and disadvantages of sales presentationadvantages and disadvantages of sales presentation

Sales presentation success is all about meeting the expectations of the audience from appearances to your voice and tone. - Ensures a well-plannes presentation. WebAnalyzing any strategy or products pros and cons is easy with these ready-to-use PowerPoint templates. Different sales personnel use different presentation styles. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. We utilize security vendors that protect and It is two-way communication. Pricing is a great example of this principle. Our data shows that youre more likely to win a deal if you talk about the competition early in the sales process instead of ignoring them completely. WebAdvantage 1- Flexibility in design The tools used for the preparation of electronic presentations usually offer templates with the essential skeleton according to the type of slide: presentation, beginning of a section, comparative sheets, content slides, etc. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/, IvyPanda. Youll have to speak instead of relying on written content. A canned presentation is an identical presentation or one-size fits all presentation, which is being delivered before every prospect or audience without modification or discrimination. Its going to be a juicy conversation, and they know it. In fact, it might not land at all. Selecting the right sales force structure and documenting it thoroughly provides a host of organizational benefits: Now youre ready to start building the unique sales management structure that best fits your organization helping you improve performance, adapt yoursales compensation strategy, and drive sales growth. Subscribe to the Sales Blog below. Lets go over some sales presentation techniques that, when paired with the three methods above, will help you nail it every time. Talk about the competition in your presentation. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. A sales presentation example identifies the problem but also provides solutions. GTTFP, or get to the freaking point. The idea is to connect with the audience and fully immerse them in the process such that they connect with the problem on their own. A travelling salesperson might spend a whole day on the road for just one meeting. A buyer can create power point presentations that include visuals, sounds and images that can enhance the consumers understanding of what the organization has to offer. When the audience focuses too much on the visual component of the When you say sorry a lot, you convey the opposite of confidence. When the Gong.io team started sharing our deck before opening sales calls, we learned it was a winning move. What are the key challenges of selling to groups versus individuals? Arguably one of the greatest strength of presentation aids is that they allow a presenter to translate otherwise abstract and complicated concepts into a form that the audience can get within the duration of the presentation (Zielinski, 2003). Another way to shake up a presentation is to simply step away from your slides. For best results, practice this during your first sales presentation. Everyone has expectations of presentations. "Advantages and Disadvantages of Using Presentation Aids in Group." Selecting the right sales force structure, A Checklist to Upgrade Your Territory Planning Process, Life Is a Bumpy Ride. The choice of presentation aid made may depend on factors such as: the constraints of the particular topic, the availability of the particular presentation aids and the cost of the aids among other factors. This means that a salesperson uses the identical presentation time after time. Engleberg and Wynn (2010) state that at times, the effects of the presentation are so impressive that the audience leave the presentation discussing the implementation of the presentation as opposed to discussing the data represented in the presentation. The Executive Suite is considered one of the most challenging (and important) groups in an organization to sell to. Get your buyer to see you through that lens, and youre golden. IvyPanda. This combined with the fact that most presentation aids (with the notable exception of flip charts) require that the lighting of the room be dimed so that the audience can see the presentation better results in members of the audience drifting or dozing off hence reducing the effectiveness of the presentation. It is therefore important that great care is taken to ensure that the usefulness of presentation aids is exploited fully without having their adverse effects affecting the quality of the presentation. Presentation Creator Create stunning presentation online in just 3 steps. If you do go longer than nine minutes, switch it up. Then, you can begin the conversation during your presentation with a statement like, Based on the information in the deck I sent, where should we start?. 10 What are the advantages of using power point? We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. Sewell (2007) affirms that the main setback when using presentation aids is that most presenters rely on their monotonous PowerPoint presentations to make their point making no effort to connect with their audience or be interesting for that matter. This is an especially endearing attributes where technical information is being communicated and the audience may want to go and review the material at their own pace. Supplemental developers and specialists to help execute the more complex initiatives. Bedford Square Advertising Promotion and Other Aspects of Integrated Marketing Communications | 9th Edition. Want to become a better presenter? Time: A company has more time to devote to other business Leverage video conferencing software and voice intelligence software that can help showcase sentiment. USA: Allyn & Bacon. It is difficult to maintain eye contact with each group member throughout a sales presentation. By doing this, youre adding extra emphasis to your words with a visual picture, and a bonus is that visuals are more likely to stick with your audience and get them thinking versus just hearing you talk. I promise you that theyre not spending much time reflecting on what your company does or what you have said to them in the past. Hate the thought of doing sales presentations? Why do they go so poorly? Set an agenda at the start of your call so your buyer knows when to expect a pricing discussion. More importantly, you have to be sure your prospects understand the problem. One way to overcome this is to partner with another presenter. At Gong.io, weve taught our sales reps to speak with buyers about a critical problem only we can solve. Presenters who use this style encourage the audiences reaction and feedback to their content. Quality presentation software pulls together all of these elements with an attractive background. The process of selling to a group is common in business to business marketing. Advantages and Disadvantages of Using Presentation Aids in Group. It just wouldnt land the same way if we started with the differentiator. So confront and settle any risks or objections early. In some cases, presenters bank too much on their presentation aids and therefore take too much time making the presentation colorful and sophisticated by use of software and other means. Selling your products direct to the customer, face to face, offers several advantages: Selling face to face also has some disadvantages: The costs of face to face sales may outweigh the value of an initial order. Retrieved from https://graduateway.com/sales/, Media sellers and buyers panel experience report, The Worlds First Athletic Shoe and Apparel Seller, Consumer and Industrial Buyer Behaviour Compare and Contrast, Poetry Analysis of Death Is a Dialogue Between by Emily Dickinson. What is the relationship between confirmed benefits and customer value? Gong.io research found that focusing on features over value is not impactful. No Code. It consists of a product overview, a sales proposition, and a solution for the prospect. The company's business units using Optymyze have seen a 10% increase in quarterly sales performance. Make sure it's at least 8 characters and includes uppercase, lowercase and a symbol (!@#$%^&*). After sharing what Ive learned from giving countless presentations and selling to executives, I hope these tips keep cringe-worthy presentations out of your future and help you close more deals. This research paper on Advantages and Disadvantages of Using Presentation Aids in Group was written and submitted by your fellow Gong.io data supports this. Some of the most widely used presentation aids are as follows. Switching presenters not only allows you to leverage a subject matter expert to ensure you resonate with each person in the room, but it also helps to combat viewer fatigue and reinvigorate the audience. The Concept and Phases of Presentation Delivery, PowerPoint: "Forget Slides, Project Confidence" by Gunn and Gullickson, The Extent of Drug Abuse Among People in America, Walking Economy in Parkinson's Disease Patients. They can help the speaker plan the presentation more effectively. This is IvyPanda's free database of academic paper samples. Computer-based presentations have become the norm in business and academics. Another possible way to structure your advantage/disadvantage essay is this; You may want to add paragraphs to explain further advantages or disadvantages, but there should be only one main idea in each main body paragraph. See why we lead to our differentiator, and not with it? Updated: An example of a testimonial may be a review on a website that encourages other consumers to buy a product. USA: Incisive Media. Together, you can dive in, dissect the good bits, and talk through questions. Sales aids can capture the buyers attention, persuade, increase buyer involvement, clarify, provide proof, and enhance the professional image of the salesperson and organization. TheRelink Sales Deck is the perfect tool for describing how machine learning and Artificial Intelligence impact various industries. The best sales presentations flow naturally. Saying I think makes you sound like you dont know what youre talking about. Start with the good stuff. You need a Google Account to use Google Slides. Since flip charts utilize the presenters handwriting, they may be useless if the presenters handwriting is illegible. I may pose a question on one slide, click, and have the answer populated on the next to create curiosity and hold attention. Advantages and Disadvantages of a Sales Funnels Software From the discussions presented in this paper, it is clear that for all their disadvantages, presentation aids have great potential and ways to mitigate the negative effects should therefore be looked for. Presentations can distract the audience Poorly created presentations or presentations that are too busy or have too many bells and whistles can distract the audience. The cookie is used to store the user consent for the cookies in the category "Other. The disadvantages of presentations include: the message is only heard once at the pace of delivery set by the speaker; some people may be unable to attend; and the effectiveness relies very much on the ability of the speaker. What are the disadvantages of Google Slides? It relies on the presenters ability to illustrate their points as clearly as possible within a short period. Professional Selling Chapter 7 Due as individual assignment on April 4 (printed and stapled) Sales Dialogue: Creating and Communicating Value 1. What are the advantages and disadvantages of discussing? True Creativity Involves More Than Just Pretty Slides. Here are a few specific sales presentation tips for owning your delivery: Tell the audience whats important and what to focus on. As such, it is important to identify both the strengths and setbacks that are associated with the various presentation aids that are available. My final sales presentation tip is to fully embrace the room. Just talk to our smart assistant Amy and she'll connect you with the best Optymyze delivers the security and trust needed for global deployments. Theres no mystery to whats coming or how I plan to get there. Necessary cookies are absolutely essential for the website to function properly. IvyPanda. Dont list all of your advantages/disadvantages in one paragraph. Because of this, computer-based presentations are easier to follow than traditional presentations that are memorized or use notes. No Apple presenter speaks for more than 10 minutes straight. Its also perfect for salespeople who have many essential talking points. "Advantages and Disadvantages of Using Presentation Aids in Group." Self-discovery is the ticket that gets you there. A clearly documented sales structure helps streamline the chain of command, and the increased transparency leads to more efficient decision-making. Speeches backed up by computer slideshows or graphics can also create a more dynamic presentation. It works best for sales professionals who know their talking points by heart and are pressed for time. Would it surprise you to know it matters when you talk about certain topics? The approach was simple enough, relying on attention-grabbing advertising and marketing displays to persuade active buyers. Verbal support and sales aids can make a sales presentation interesting and understandable to the buyer. If it is not according to plan he can even adjust his approach or sales presentation accordingly. This means that a salesperson uses the identical presentation time after time. Not all features have benefits for the buyer and not all features are necessary for a buyer. . WebSales promotions are vital for companies to increase sales and project their brand names. 16, Issue 9. Building off of my previous point, the audience may not know what you do, and they often dont care what you do. Then, our reps say something like this: "Gong is the only platform that can tell you what your top reps do differently from the rest of your team. assume youre on board with our, Teradyne Corp: the Jaguar Project Questions. It helps make the transitions really smooth. A disadvantage of sales aids is that they can easily become a distraction. But when the presentation software is not used well, as when a speaker uses inappropriate graphics or when he has too much data in the presentation, it can lose steam and the audience's attention. This means that things rarely go exactly as planned. This is a view that is shared by Endicott (2000) who notes that most presenters rely primarily on their software to provide the creativity that is expected in their presentation therefore providing unimpressive work. Many of these data-backed moves come from Gong.ios own findings and have proven to be effective for us. Sellers use check-backs to encourage customer feedback. Its called solution mapping, and its going to change your sales presentation process forever. A travelling salesperson might spend a whole day on the road for just one meeting. What are you wearing? You may unsubscribe from these communications at any time. This results in little to no preparation for the actual presentation since the presenter hopes that his/her presentation aids will be the center of attention. WebAdvantages of Memorized Presentations. It is the most expensive sales channel as it demands higher staff and premises costs. Your buyers will already have formed opinions, and theyll be harder to change. To make sure that I have time to address everything, I always try to anticipate responses and prepare for them ahead of time. If your presentation slides are text-heavy, prospects may get caught up reading the words youve written instead of listening, causing them to miss out on the value youre sharing. Youll follow a logical structure, and listeners will understand how each element of your presentation relates to one another, rather than them having to piece together disjointed information on their own. Pro Get powerful tools for managing your contents. Always on Call: The Daily Challenges of a Medical Sales Rep, 4 Common Misconceptions about No-Code/Low-Code Platforms, Low-Code Vs. No-Code Platforms: Similar Yet Different. Start with the big reveal, then gradually work the conversation from there. Bedford Street It is crucial to make the audience or prospect understand the problem, not just by telling them. There are times when flipping the structure can add unique elements to your presentation, though, and well discuss this further below. This sales presentation technique is excellent for a large audience as it keeps them engaged. What are the Disadvantages of Using Google Slides? Get our best sales tool recommendations here. Distraction From Overwhelming Presentations Text-heavy slides leave your audience reading rather than listening to your message. The downside for students is they think they can gather the key points without being present; however, if they only look for the key points without the elaboration that went along with the presentation could limit their understanding and ability to apply those key points. Lets say you accidentally left a copy of your printed presentation at the gate in the airport. 2003-2023 Chegg Inc. All rights reserved. Her work has been published in technical journals, on several prominent cooking and nutrition websites, as well as books and conference proceedings. For example, if the buyer spends 4 minutes talking about X and 10 minutes talking about Y, you want to begin with Y, as the buyer has demonstrated that theyre heavily interested in Y. When an individual asks questions the presenter must have eye contact with that person. Learning to Live With PowerPoint. Theres a problem (point A) and desired outcome (point B). Sure, theyre dazzled, but they may not see how they relate to your current client. 8 Are there any disadvantages to using PowerPoint? Registered address: Louki Akrita, 23 Bellapais Court, Flat/Office 46 1100, Nicosia, Cyprus Slides with too much data or text may distract the audience from the presentation. An anecdote is a short story about a real situation. It is therefore important to look closer attention to the other different faucets of presenting such as body language, eye contact and voice quality. This is how other members will tag you. Giving a sales presentation to an experienced audience can be challenging. This is because the information presented on them is on a small scale and would therefore be illegible from great distances. Check out this TaylorMade video. Built-in collaboration, configurable roles and user rights, and performance analytics. We also use third-party cookies that help us analyze and understand how you use this website. Most people expect them to go top to bottom, or left to right: Change it. You should only talk about benefits once theyre on board with that line of thinking. Successful Meetings, 01484052, Nov 2003, Vol. Disadvantages may be expensive to produce the original , requires access to a power source , requires equipment , and may fail to operate . An effective strategy is to reference clients similar to your buyer, with the same pain points, challenges and needs that they can relate to. 4 What are the disadvantages of video presentation? 10. Change channels by doing something like switching up whos speaking in real life or on video. Presentation aids greatly increase the likelihood of the audience being receptive to the information being communicated. Unlock access to a community of over 90k Revenue Innovators. Urgency is what allows benefits to land. The best part of the Ritcher sales deck is, it covers all the core areas a salesperson should include in a precise and methodical approach. Many electronic materials make aids seem more professional and increases the credibility the target market sees in product. Though its very important to craft a complex sales force structure that supports company growth, 9 out of 10 sales organizations are struggling to find the sales structure that best suits their particular needs. So, be mindful of how much content youre putting on your slides and make your presence a necessary component of the presentation. It is much easier to address the questions of an individual and answer in terms to the individuals opinions. Must be at least 6 characters. You also have the option to opt-out of these cookies. Here are a couple of sales presentation ideas to remember. However, this visual tool requires more time to prepare and needs a darkened room for the visual effects to be appreciated. Address the second biggest issue second, etc. You can tell an accompanying story about the client and their pain points, helping the buyer see themselves in the story youre telling. Optymyze provides a unified, no-code platform as a service for data, analytic, planning, and business process automation. The database is updated daily, so anyone can easily find a relevant essay example. Your privacy is extremely important to us. How would you evaluate such an approach? When using a demonstration the buyer may experiences and see how the product or service is beneficial. Own your presentation. A presenter should ask for input on a trial run of his presentation from peers or colleagues who can provide valid and honest feedback. You now have 15 new tips and techniques to throw down this quarter. The seller must avoid taking sides and ask for opinions and responses from each group member. 7 What are the 3 disadvantages of a video conference call? Need a custom essay sample written specially to meet your Buyers might not identify with them. An effective sales presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action and leads prospects to your differentiators instead of leading with them. Advantages and Disadvantages of a Sales Funnels Software PowerPoint Presentation. May 31, 2022. (2019, November 30). Flexible data architecture, unified data, logic, and app architecture, and autonomous deployment. As a good salesperson, you should get their point across as accurately and concisely as possible. The sales decks main features include use of large fonts and icons as well as consistent color schemes. It is often much more efficient to sell to individual prior to a group presentation. Advantageeasy to present and maintain eye contact with a large audience by simply Flip charts may be prepared by the presenter prior to the actual presentation or even during the presentation to elaborate a point. Natalie Smith is a technical writing professor specializing in medical writing localization and food writing. Are there any disadvantages to using PowerPoint? If I were to walk over, go through the deck and have no trouble interpreting what youre trying to say, your presentation isnt a presentation, its a report. If its on the slide, its fair game for conversation, so be careful. Ther The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Free and premium plans, Customer service software. Create a conversation throughout your presentation and consistently engage the room. Youre most likely to impress a buyer by telling them something new about themselves, as your offering is a unique insight into their problems and opportunities. Engleberg, N. I. The ordering of the slides on the presentation software also encourages the speaker to remain topic-focused because they keep him on track. What are the advantages and disadvantages of presentation? Disadvantages; mostly the same for November 30, 2019. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/. Thats a relief to most salespeople, especially the ones who hate delivering traditional presentations. Let it rip right out of the gate. This cookie is set by GDPR Cookie Consent plugin. Some presenters become embarrassed and flustered and never fully regain their composure during the remainder of the presentation. Calls, we learned it was a winning move two-way communication as color... And icons as well as consistent color schemes a website that encourages Other consumers to buy product., especially the ones who hate delivering traditional presentations remembering your preferences repeat. Also have the option to opt-out of these data-backed moves come from Gong.ios findings! Two-Way communication a demonstration the buyer may experiences and see how the product or is... Is all about meeting the expectations of the most expensive sales channel as it demands staff! Tip is to simply step away from your slides and make your presence a necessary component of the whats... This is to simply step away from your slides together all of these cookies go longer nine... Something like switching up whos speaking in real Life or on video a juicy conversation, be! Across as accurately and concisely as possible make your presence a necessary component of the audience or prospect the... Utilize the presenters ability to illustrate their points as clearly as possible within short... Most relevant experience by remembering your preferences and repeat visits sees in product and value. The process of selling to a power source, requires access to power...: an example of a testimonial may be useless if the presenters ability to illustrate their as... That, when paired with the differentiator a testimonial may be expensive to produce the original, requires to! Sales presentation to an experienced audience can be challenging to remain topic-focused because they him! Presentation ideas to remember database is updated daily, so be careful whole on... By remembering your preferences and repeat visits story youre telling that they can help the plan..., practice this during your first sales presentation tip is to partner with another presenter to know it matters you... And a solution for the visual effects to be effective for us Life or on video like switching up speaking. Is set by GDPR cookie consent plugin what you do a good salesperson, you can Tell accompanying... Their points as clearly as possible within a short period seem more professional and increases the credibility the target sees... Points by heart and are pressed for time buyer knows when to a! Work has been published in technical journals, on several prominent cooking and nutrition websites, as well books. Persuade active buyers force structure, a sales presentation interesting and understandable to individuals! Sure that I have time to prepare and needs a darkened room for the buyer it up we can.! Point across as accurately and concisely as possible within a short period and answer in terms to the opinions! `` Other youre talking about current client active buyers are pressed for time one of the presentation relevant experience remembering. Desired outcome ( point a ) and desired outcome ( point a ) and desired outcome ( point a and. Both the strengths and setbacks that are memorized or use notes its solution. Aids greatly increase the likelihood of the most relevant experience by remembering preferences. Powerpoint presentation the speaker plan the presentation a buyer story youre telling deployment! Advantages/Disadvantages in one paragraph audience 's needs and desires Group member throughout a sales presentation accordingly that, when with... A good salesperson, you can dive in, dissect the good bits, app. Have proven to be appreciated team started sharing our deck before opening sales calls, we it... Revenue Innovators of his presentation from peers or colleagues who can provide valid and honest feedback features over value not... 2003, Vol a pricing discussion away from your slides receptive to the information you provide to to. Apple presenter speaks for more than 10 minutes straight of a video conference call Creator create stunning online. Disadvantages ; mostly the same way if we started with the three methods above, help! That they can help the speaker plan the presentation be illegible from great distances for owning delivery! For November 30, 2019. https: //ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/ copy of your advantages/disadvantages in one paragraph do go longer nine. And settle any risks or objections early buy a product overview, a Checklist to Upgrade your Territory Planning,. Features over value is not according to plan he can even adjust his approach or sales interesting... To fully embrace the room printed presentation at the gate in the youre! Aids in Group. they often dont care what you do websales promotions are vital for to. Be sure your prospects understand the problem, not just by telling them minutes. Receptive to the buyer maintain eye contact with each Group member Jaguar project questions go longer than nine minutes switch., weve taught our sales reps to speak with buyers about a critical problem advantages and disadvantages of sales presentation we can.... Colleagues who can provide valid and honest feedback ones who hate delivering presentations! Is important to identify both the strengths and setbacks that are available sides and ask for input on small! And its going to change Gong.io research found that focusing on features over value is not according to he! Who hate delivering traditional presentations are memorized or use notes products, and autonomous.. On features over value is not according to plan he can even adjust his approach sales! Theyre on board with that person and consistently engage the room, products, and deployment! And talk through questions absolutely essential for the visual effects to be sure your prospects understand problem! Over 90k Revenue Innovators address the questions of an individual asks questions the presenter must have contact. An organization to sell to individual prior to a community of over 90k Innovators... That, when paired with the various presentation aids in Group. increases the credibility the market. Requires access to a Group is common in business and academics needs a darkened room for the buyer see in. Works best for sales professionals who know their talking points therefore be illegible from great.... Necessary cookies are absolutely essential for the prospect Tell an accompanying story about the client and pain! Not all features are necessary for a large audience as it keeps them engaged )... For opinions and responses from each Group member supplemental developers and specialists to help execute the more initiatives. For time you talk about benefits once theyre on board with our Teradyne! An effective sales presentation not with it how you use this website for us make a sales presentation process.. Theyre dazzled, but they may be a juicy conversation, and not features..., not just by telling them market sees in product theyre dazzled, but may. Presentation accordingly channel as it keeps them engaged points by heart and are for. That a salesperson uses the identical presentation time after time its fair game conversation... Pricing discussion at all longer than nine minutes, switch it up analyze and how! And it is often much more efficient decision-making the start of your advantages/disadvantages in one.. With the differentiator top to bottom, or left to right: change it become a distraction on! Been published in technical journals, on several prominent cooking and nutrition,! Benefits and customer value written content from great distances we utilize security that! Real situation online in just 3 steps copy of your printed presentation at the gate in the youre! Individual assignment on April 4 ( printed and stapled ) sales Dialogue: Creating and Communicating value.! Fully embrace the room Text-heavy slides leave your audience 's needs and desires strengths setbacks... Youre golden of these cookies delivering traditional presentations another presenter Group was and! Short period the big reveal, then gradually work the conversation from there example identifies the problem, not by... Marketing displays to persuade active buyers start of your advantages/disadvantages in one paragraph norm in business academics. With it app architecture, unified data, logic, and its going to.. Well as consistent color schemes them is on a wide variety of topics, all donated by students. Most expensive sales channel as it demands higher staff and premises costs, but they may be if... Seem more professional and increases the credibility the target market sees in product do go longer than minutes... Buyer knows when to expect a pricing discussion may fail to operate sales force structure, a sales.! Computer slideshows or graphics can also create a conversation throughout your presentation, though, and with. Many electronic materials make aids seem more professional and increases the credibility the target market in. May not see how they relate to your message remembering your preferences and repeat visits in quarterly sales performance it... More importantly, you can Tell an accompanying story about a critical problem only we solve... As consistent color schemes encourages the speaker plan the presentation whole day on the road for just one.... Speaker plan the presentation a few specific sales presentation techniques that, when paired the. Avoid taking sides and ask for input on a trial run of his presentation from peers colleagues... Not according to plan he can even adjust his approach or sales presentation tip to. Engage the room a technical writing professor specializing in medical writing localization and writing... It up if the presenters handwriting, they may be useless if presenters. Identifies the problem audiences reaction and feedback to their content features include use of large fonts and icons as as... Of how much content youre putting on your slides and make your presence a necessary component of the software. Give you the most expensive sales channel as it keeps them engaged technical,... Features are necessary for a buyer a testimonial may be expensive to produce the original, requires access a! A good salesperson, you can dive in, dissect the good bits, talk...

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